EGO-CENTRIC

At a time of upheaval, the 'ego-centric' trend explores the instinct to turn away from global uncertainty and focus on self-importance. in an increasingly politicised world we are socially divided by views, race and religion, creating anger and violence against one another rather than having respect.

We are so wrapped up in how we want the best for ourselves that we are ignorant to matters such as the environment, our health as well as causing discrimination to others.

Self-expression and independence are at the core of this trend with designs that seek our individuality and confidence to be able to stand up for what we believe; not just for our ego-centric selves but for those who don't have a voice.

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